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What Are The Benefits Of Working With A Local Industrial Design Company?

When it comes to developing a product at an industrial design company that you could eventually (and hopefully) one day sell, it is not only an art but also a science. The art of product design for many industrial design companies in California involves creating a new product that a company wants to sell to its customers, and it is a process that has many steps, producing several repetitions of a concept or idea that are then refined into a final design. The long-term goal of this process is to make a product that combines form and function and turns the concept into a tangible item that can then be sold to the customer.

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What Happens When You Launch A Product Design?

 

Many industrial design services launch a product design project either as a response to an issue or query or as a blank state meant to bring up something completely new. In the first instance, there could be a customer requirement that isn’t being met or a problem with declining sales in a specific product line that has to be focused on.

 

In the second instance, individuals normally concentrate on the next step forward or a big idea — something that can restore a company’s product portfolio. The process is usually the same no matter what starts it. The only difference is that brainstorming to solve an issue will have to be more aimed at that particular domain, while with a blank slate, all concepts may be valid.

 

What Is The Product Design Process?

 

To get started with the product design process at a local industrial design company, you have to start with innovation. This involves a collection of new ideas from a brainstorming session, where no one has a wrong, or silly answer and all options are laid out. Afterward, this collection undergoes a review process where insightful experts can comb through the ideas by evaluating their feasibility, risk, potential rewards, appeal, and any other desired metrics.

 

Once this has been carried out, a decision is usually made by the company’s executives, board, and/or upper management. Normally, an industrial design company has multiple projects that are selected to go on to the next step, which is the creation and construction of a prototype project. These prototypes are analyzed and then changed based on feedback, and this cycle repeats until the product is considered quintessential.

 

What Are The Approaches To Product Design?

 

Many people prefer to go to design firms to develop their products since there are so many ways of conceptualizing this process. The best method for a company will depend on its products, markets, and goals. There are various methodologies for turning ideas into sellable goods. Larger companies could even develop their own product design philosophies based on previous successes.

 

What Are The Concerns Of A Product Design?

 

There are many factors to think about when you come to the product design process, and also, at the brainstorming stage, awareness of these factors is very important. 

 

  • Customer needs: The customer will have certain expectations when it comes to quality, safety, reliability, lifetime, and so on. Any object that becomes a product will have to meet these requirements upfront.

 

  • Production capability: When the idea is a tangible product, the existing production plant structure will be required to make the product. For intangible services or systems, the existing infrastructure will need to be able to make them happen. This may call for capital investment.

 

  • Raw material availability: The company will need to have stable, reliable sources of the raw materials needed. Any new raw material streams will have to go through a process to confirm and ensure their quality.
  • Cost and price: There should be a good awareness of the estimated cost to produce the new product as well as the expected price for which it can be sold. Comparing this cost to competitors can help clarify the product design.

 

  • Effect on the product portfolio: More often than not, new product lines can eat away at existing product sales. This leads to current customers choosing to switch to the new product, leaving the old product unsold. The company needs to think about the effects of the new product on future production and future sales and modify the mix accordingly.

 

  • Company brand: A business that has taken time to build a company image in the mind of consumers will anticipate any new products to match this image. For instance, a company known for its environmental awareness should think about whether new products help build that image or destroy it.

 

Why Is Product Design Important? 

 

Many people feel that the product design process is way too complicated and complex, and a lot of business owners get tempted to streamline just to get their product on the market as fast as possible. Nevertheless, good product design can determine the difference between market success and product failure. 

 

A good product design has to be innovative as well as useful, and the advantages of good product design cannot be blown out of proportion. It is critical that you make certain that the product does something new and different and that what it can accomplish is actually useful for the consumer. 

 

What Is Product Design And Quality? 

 

When the product design is good, so is the quality. So, you have to think about the factors that will communicate quality to the customer when they purchase it and throughout the lifetime of the product. This could signify that even the aesthetics of the product are a critical part of its design. 

 

Also, when you mention quality, most customers think that durability and reliability should be part of the design process. You have to consider whether the expected lifetime is a year or 10 years. These are all of the factors that you have to consider that will count for the customer and has to be declared within the product design. 

 

So, if you are a company in California and looking for a design company to help you through the design process and much more, contact Designstein Studios at 714.375.4846 or email us at info@DesignSteinStudios.com.

 

An Industrial Design Company Explains When You Should Use Certain Prototype Methods

It can be very overwhelming for many designers when and what prototype methods they should use. The professionals at an industrial design company tell us that there is a difference between FDM printing, Stereolithography printing, casting urethane parts, and CnCing parts.

 

 

Many industrial design companies in California can tell you when you are early in your project you want a prototype that is rough and fast. For that reason, FDM printing is usually the first prototype method used. Normally, the machines that industrial design services have are low-tech, fast, and have affordable material. 

 

FDM printing allows you to print rough concepts quickly so you can make mistakes and correct them. When a project continues and more accuracy is required, an industrial design company will usually turn to stereolithography (STL) printing. This prototyping method uses a resin and laser to produce layers of plastic as thin as 0.10mm. When your project is close to its complete design you will be advised to either CnC the product from the actual material used in production or make a cast urethane part.

 

Bear in mind that these prototypes are a lot more expensive but they are very similar to a mass-produced part as you can achieve without opening production tooling. 

 

What Are The Different Types of 3D Printing Technology?

 

The word 3D printing includes various manufacturing technologies that build parts layer-by-layer. Each is different in the way they form plastic and metal parts and can vary in material selection, surface finish, durability, and manufacturing speed and cost.

 

There are a few types of 3D printing, which include:

  • Stereolithography (SLA)
  • Selective Laser Sintering (SLS)
  • Fused Deposition Modeling (FDM)
  • Digital Light Process (DLP)
  • Multi Jet Fusion (MJF)
  • PolyJet
  • Direct Metal Laser Sintering (DMLS)
  • Electron Beam Melting (EBM)

 

Choosing the appropriate 3D printing process for your application at an industrial design company needs an awareness of each process’s strengths and weaknesses laying out those attributes to your product development requirements.

 

Firstly, here is how 3D printing fits within the product development cycle and then take a glimpse of the most common types of 3D printing technologies and the benefits of each. 

 

3D Printing for Rapid Prototyping and More

It is safe to assume that 3D printing is more often than not used for prototyping. It can be used to quickly manufacture a single part enables product developers to approve and share ideas in a cost-effective manner. When you figure out the purpose of your prototype will let you know which 3D printing technology will be the most advantageous. Additive manufacturing is perfect for a range of prototypes that go across from simple physical models to parts used for functional testing.

 

Although 3D printing is almost equivalent to rapid prototyping, there are outlines when it’s a feasible production process. Frequently, these applications involve low-volumes and complex geometries. Most of the time, components for aerospace and medical applications are perfect candidates for production 3D printing as they usually match the criteria previously described.

 

Five 3D Printing Considerations

Similar to other things in life, there’s hardly ever an easy answer when choosing a 3D printing process. When we help customers evaluating their 3D printing options, we usually identify five key criteria to find out what technology will meet their requirements:

  1. Budget
  2. Mechanical requirements
  3. Cosmetic appearance
  4. Material selection
  5. Geometry

Polymer 3D Printing Processes

Here are some common plastic 3D printing processes and what each provides the most value to product developers, engineers, and designers.

 

Stereolithography (SLA)

Stereolithography (SLA) is the most standard 3D printing process. SLA printers are excellent at producing parts with high levels of detail, smooth surface finishes, and tight tolerances. The quality surface finishes on SLA parts, not only look great but can help in the part’s function—testing the fit of an assembly, for instance. It’s generally used in the medical industry and common applications consist of anatomical models and microfluidics.  

Selective Laser Sintering (SLS)

Selective laser sintering (SLS) melts together nylon-based powders into solid plastic. Since SLS parts are constructed from real thermoplastic material, they are durable, suitable for functional testing, and can support living hinges and snap-fits. Unlike SL, parts are stronger but have rougher surface finishes. SLS doesn’t need support structures so the whole build platform can be utilized to nest multiple parts into a single build—making it appropriate for part quantities higher than other 3D printing processes. Various SLS parts are used to prototype designs that will eventually be injection-molded. 

 

Fused Deposition Modeling (FDM)

Fused deposition modeling (FDM) is a prevalent desktop 3D printing technology for plastic parts. An FDM printer works by extruding a plastic filament layer-by-layer onto the build platform. It’s a profitable and fast method for manufacturing physical models. There are some cases when FDM can be used for functional testing but the technology is restricted because of parts having somewhat rough surface finishes and inferior strength.

 

When to Use 3D Printing

As mentioned before, there are similarities among 3D printing applications. If you have very low part quantities, 3D printing can be optimal – you should usually 1 -50 parts. As volumes begin to gt close to the hundreds, it is worth looking at other manufacturing processes. If you have a design that incorporates intrinsic geometry that is important to your part’s function, such as an aluminum component with an internal cooling channel, 3D printing could be your only option. 

 

Choosing the correct process boils down to aligning the advantages and limitations of each technology to your application’s most critical needs. In the early stages when concepts are everywhere and all you require is a model to share with a colleague, those stair-stepping surface finishes on your end are not much to worry about. 

 

However, when you get to a point where you have to conduct user testing, things such as cosmetics and durability begin to become an issue. Even though there is no one-size-fits-all solution, correctly using 3D printing technology throughout product development will lower design risk and, in the end, result in better products.

 

 

An Industrial Design Company Explains The Reality Of Large Scale Production

If you sell products you must always bear in mind that when you are designing products for mass production, for instance with an industrial design company, you have to greatly consider how manufacturable the products are and how cost-effective they will be when going into mass production. 

The reality that most industrial design companies in California face is that they cannot simply create a CAD file and ask a plastic modeler to produce a tool for mass production. If only it was that easy! Many companies offering industrial design services recommend that the CAD file of the product has to be designed using equal wall thickness, undercuts also must be prevented, and draft angles have to be added to specific surfaces to prevent the product from getting caught in the mold.

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If the industrial design company ignores any or any other items, the part could be very costly to make, impossible to create or look terrible when it is produced. 

Creating a new product is a pretty big deal and is an enormous part of many various businesses. To sum things up, a new product can result in new revenue opportunities, but there is also tons of work that has to go into the product design process. If you have a new product idea and you are racking your brain to try and work out what the necessary steps are, it is important to understand what product engineering is and how it all ties into mass manufacturing. 

 

What Is Product Design For Mass Production?

As any industrial design company will tell you, unless you have a product that is a handmade item that you only plan to make one or maybe two times, you are probably going to hire a manufacturer to make the product for you. 

In a nutshell, mass manufacturing, whether it is through an assembly line or more complex production systems, is the most convenient method to make a product affordable, as well as ensuring you have sufficient products when demand is high to make sure customers are always happy. 

 

Stage One: Concept

Before a great product is produced, first comes the even greater idea. Maybe you want to create a pen that is ergonomic and comfortable for left-handed users. Or maybe you have a concept for a new toy or have an idea for an improvement in modern technology. 

In any case, whatever your vision is, you can’t go very far without some type of drawing or description to show others in your team how it works. 

This when a product design service is very handy since they can use your ideas and their experiences to help you find out the brass tacks of your idea, and can make sketches or even renders based on it. 

If you have a very sophisticated idea, and you don’t know where to start, you could need a design engineering service to help you get things off the ground. Engineers can assist you in troubleshooting a product that isn’t working correctly, enhance the design that you have, and provide general suggestions to help you make the product more user-friendly. 

Whatever you select, the resulting documentation is your concept design, which you will require for the next phase in the manufacturing process. 

 

Stage Two: CAD Design

After the first concept phase has been carried out, the next step is to make a manufacturer-ready design. At this stage, every single bolt, screw, and wire has to be accounted for within the CAD design. Also, instructions for each part have to be included, and details on exactly what materials are also required. 

Finding a good industrial engineer is important for this phase so that you can send your documents to the manufacturer with assurance, knowing they can understand what it is you want to be produced. 

 

Stage Three: Prototype

At the end of the day, it doesn’t really matter how delightfully detailed a CAD is, you must have a working prototype as well to help explain to the manufacturer what it should look after it is completed. You don’t necessarily have to create the prototype with expensive materials either, but it must be as finished as possible so they can understand how it works. 

For instance, if it is a clothing item, how should the pockets and zippers function? What type of decorations does it have? If it’s a toy, does it have any moving parts, and if it does, how do they move?

A prototype is a very good way of avoiding any confusion the CAD designs show and provide the manufacturer some assurance that what they have produced is something that you actually want. 

 

Stage Four: Test

The last stage before production is the testing phase. Even though modern CAD software has made it possible that minimal testing is required. CAD software can measure durability in many situations, from extreme weather to falls of great heights. 

Testing through CAD software is so sufficient that you may not need to go through a series of testing phases to confirm a product’s durability. Despite the fact that CAD software is very advanced, it is still required to confirm the results with at least one cycle of testing first. 

 

Stage Five: Production

Finally, you have reached the last stage of production and that is finding a manufacturer to help you make the product. This is a very crucial stage since, ultimately, the most momentous part of your investment is confined to manufacturing. Until this moment, every step you have gone through is to make certain that this phase of the production process goes without a hitch as much as possible. 

Prior to sending the data, you have collected for product creation to a manufacturer, you have to choose an appropriate one. Do not take for granted the fact that when you are looking for a manufacturer, it will probably be the company you are going to be working with for many years to come if the product launch goes to plan. 

So, try to be as selective about who manufactures your product, just as you are when you choose your new husband or wife!

 

 

How to Nurture Innovative Ideas at an Industrial Design Company

What is innovation? Some might say it’s the reason the world keeps spinning. Others might say that the idea has lost its meaning because of an enthusiastic over-use of the word. From electronics to medical devices, innovation is certainly a buzzword that the media likes to repeat. However, this grand idea of improvement is not just a fantasy. In fact, new information and tools in recent decades have allowed different industries to innovate in many different ways. At Designstein Studios, an industrial design company, innovation is not just a marketing term to call attention to a product. Real innovation is a transformation for both businesses and consumers. It drives revenue and challenges the status quo. 

 

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In order to encourage innovation, industrial design companies in California must understand what breeds creativity. It’s not always a single individual having a lightbulb moment while sitting at their desk. Often, creativity demands multiple brains, voices, and perspectives. The best ideas are typically the result of a team working toward a single goal. When collaboration is nurtured and protected, wonderful things can happen. Ideas are not always perfect in their first iteration. Having multiple people on the job allows a good idea to become an impressive, fully realized solution. 

 

Another way to nurture innovation is to enlist those who are experts. Industrial design services can help a business jumpstart product development by knowing how to design a product for manufacturing. Specialists should be consulted when it comes to certain engineering problems or marketing questions. Everyone has their part to play. So, why try to force the process in one direction? In other words, innovation requires patience. This doesn’t mean that the development cycle has to feel slow but it does mean that there are necessary steps to follow in order to prevent unnecessary errors.

 

Innovation is a big word. So, it’s only fitting that an innovative industrial design company must focus on the big picture. If you limit the project’s innovation to the conceptual stage or even the engineering stage, then you might end up missing the mark. True innovation must be integrated throughout development and returned to when making big decisions. Innovation allows businesses to streamline costs but it also allows them to produce something that will excite consumers for the long term. Innovation is mutually beneficial to all parties involved in the making and buying of the product. 

 

While it may be difficult to get past the cliché of the word, innovation is not simply a buzzword without action or thought behind it. Innovation is an ever-present challenge to do better than expected. It motivates many industry leaders and creatives to keep at their work, no matter how tough it gets. In accordance with this thought process, the industrial designers of Designstein Studios are constantly trying to reinvigorate development cycles with innovative practices and nurture creativity in their collaborative efforts. Businesses that seek real innovation would do well to remember that principles of design, engineering, ad manufacturing are constantly evolving. Innovation is learning how to adjust to your environment and still produce meaningful solutions to relevant problems. 

 

Why an Industrial Design Company Must Preemptively Protect Rogue Users

When creating a product, many people fail to consider how a user might improperly handle its features because they assume that it is a straightforward design. However, there are cases in which human error or experimentation happens and the product is suddenly in very different hands. Whether by choice or accident, misuse of products can lead to unintended safety hazards. This is why an industrial design company must account for product misuse in their initial design. 

 

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People make mistakes, which is why designing for human error is such an important part of product development. It’s the reason that we have seatbelts and airbags in cars as well as fail-safes in other kinds of devices. Industrial design companies in California particularly Designstein Studios have at least four different approaches to protect users against their own unpredictable behavior, including extensive research, simplicity of design, use of safeguards, and communication to users. Without these considerations, products could fail to satisfy consumers. Below, each of these methods of designing for misuse is explained. 

 

Extensive User Research

 

User research should start with a demographic. Who is your target audience and how will they likely interact with your product? When you have this information, you can start to do tests. Besides noting your focus group’s initial impression of the product, you should also run through some scenarios with them. In order to predict product misuse, it is valuable to hone in on the buyer’s personality, skills, and experience with similar products. Industrial design services can help you tweak designs that present issues with your users so that your product is ready for a successful launch.  

 

Simplistic Designs

 

The more complicated your design, the more chances there are for human error. Simplify wherever possible to prevent risky product misuse. Determine the goal of the product and eliminate any unnecessary features that do not offer a significant advantage to the consumer. Is it possible to reduce the number of controls, for example, combining the on and off switch? Things like this will ultimately save you the trouble of confusing your user or prompting an accident. 

 

Use of Safeguards

 

The ideal product has no errors. However, it is not enough to design with perfection in mind. Experts at an industrial design company say that having safeguards provides that extra layer of protection to minimize the chances of product failure. For example, you might add a safeguard to a vacuum cleaner, so that the suction turns off any time you remove an attachment. Safeguards protect the user from injury and protect the product from being damaged by accident. 

 

User Communication

 

Last, but certainly not least, product developers should think about how their product will be communicated to their users. User manuals or small instruction booklets are necessary for many products. This will define any complicated features and inform users of the best safety precautions. User communication can also be implemented into the design of the product with mini commands. For example, when you empty your trash on a desktop, the computer may ask, “Are you sure you want to delete these files? They will be permanently deleted.” Confirmations of irreversible actions can reduce the chances of user error. 

How Brand Consistency Matters in Industrial Design

Brand consistency is a term that many people associate with marketing. Colors, images, fonts, tone, and terminology should be consistent within a certain company in order to establish brand identity. This is true whether you’re talking about a brick-and-mortar store or a website. However, many people don’t realize that brand consistency is a term that also correlates with product design. For an industrial design company like Designstein Studios, this concept is highly important to launching successful product lines.

 

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Whether you are creating a brand new product or redesigning an existing product, brand consistency plays a part in making certain decisions. What materials, form, and finishes distinguish this product from a competitor’s product? What is your target consumer expecting from your product lines? Colors, icons, features, and ergonomics for a new item should be decided alongside the knowledge of existing products, company culture, and consumer demands. This will, in turn, affect the usability of the product.

Brand consistency is often taken for granted by those in the market because, if it is done well, the user will not notice anything different. Take the Apple brand for example. Across iPods, iPhones, iPads, and MacBooks, Apple has established a certain look and feel to their devices. They are sleek and uncomplicated to navigate. From the quality of the make to the exterior color options, consistency runs throughout their products. What would happen if Apple suddenly released a cheap, plastic phone without the Apple logo? People would likely be confused, might even start to mistrust the brand.

According to industrial design companies in California, brand consistency can help build your company’s authority. If you market yourself as a retailer that sells quality, leather-bound journals, then why would you start to sell thin, spiral-bound notebooks? Brand consistency means considering how your products fit within your brand narrative and identity. This doesn’t mean that every product has to look identical. It just means that there has to be congruency in the aesthetic and the functionality of each item. Otherwise, you might as well just become an online marketplace like Amazon.

Brand consistency ultimately builds customer loyalty. Products should feel familiar and unconfusing to your target customer. When their expectations are met, they will feel confident returning to your company down the line. This is the reason that so many iPhone users buy a MacBook instead of crossing over to Dell or HP for a laptop (and vice versa: Android users stay away from Apple products in general). Even if your company is not as big as Apple or Windows, you can still maintain a sense of trust and loyalty in your customers by giving them what they expect from your brand.

Industrial design services can help your company maintain brand consistency in your product design, whether it’s for a brand new product or a redesign. Let them do the research and determine the best way to integrate features within the framework of your brand identity and consumer needs. Contact an industrial design company to help you refine your concept into a practical, successful product!

Why Industrial Designers Take the Design-for-Manufacturing Approach

Design for Manufacturing, otherwise known as DFM, is a well-known engineering philosophy that is linked to successful product development. By designing a product with the manufacturing process in mind, an industrial design company like Designstein Studios has a better chance of lowering production costs while consistently creating a quality finished product.

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Essentially, the design-for-manufacturing approach seeks to streamline the product development process by considering design elements alongside realistic production goals. Industrial design companies in California can avoid the pitfalls of faulty design by considering more than just the aesthetics of a design at the beginning of a development cycle. The question of manufacturability is the key to creating innovative AND practical products for the right market. 

 

When targeting a specific consumer base, it is important to focus on the look, feel, and functionality of a product. However, it is equally important to notice how these features can be achieved without compromising the quality or efficiency of construction. A product may be deemed successful in theory after creating a well-formed blueprint and prototype. However, the failure to plan for the stages of manufacturing and distribution can jeopardize one or more parts of the actual product launch.  

 

In order to uncover any developmental challenges along the way, designers must ask the right questions. What is the primary function of the product? What are the constraints or requirements? What does the target consumer expect from this product? Creative solutions can only be applied to a product that is evaluated from all different angles. Designers who do not consider the manufacturing perspective can create a severe gap of knowledge in their conceptual stage. 

 

In order to proceed with confidence through the product development process, industrial design services consider everything from sourcing materials to finding manufacturing partners to optimizing the construction process. By planning for all of these elements of production, an industrial design company can positively affect manufacturing outcomes. Here are some of the critical components to design for manufacturing: 

 

  • Minimizing Parts – The fewer parts you need for a product, the lower your production costs will be. The simplicity of the design also means that the risk of manufacturing error is significantly lowered.
  • Streamlining Processes – If there are too many players involved in manufacturing, there is more room for miscommunication and faulty production. Simplifying operations, along with blueprints, is essential. 
  • Standardizing Materials and Parts – In order to encourage efficient production, many designers rely on standardized materials and parts. This means choosing more readily available resources to create your product. 
  • Interlocking Parts – Design for manufacturing is all in the details. How can you leverage the design of your parts to clip or interlock? This will save on material costs and assembly steps. 
  • Planning for Modular Assemblies – Balancing quality assurance and efficiency is the key to good production. Modular assemblies can accommodate the adjustment needs of more complex designs without sacrificing the rhythm of production.

 

Having a good idea is the starting point for a good product. However, there is so much more to do before you launch an item that is equally functional, beautiful, and successful in the market. Industrial designers can help you get your development cycle on track, so you can focus more on your business. 

 

An Industrial Design Company Explains How to Serve Customers During the Pandemic

If you are a business surviving the coronavirus crisis, then you know how important it is to prioritize projects that will directly speak to the consumer. According to Designstein Studios, an industrial design company, the market has undergone a dramatic shift in the last year or so. With public health concerns on the rise, people are far more discerning when it comes to the products they buy. They are unwilling to spend more than they have to and will only invest in something expensive if it has a large range of benefits. 

 

The relationship between companies and consumers has changed along with market trends. Industrial design companies in California have observed a greater focus on loyalty, empathy, and altruism. Customers value companies with a morally-driven mission statement and personal marketing approach. The pandemic has created a feeling of isolation and loss for many people. In order to successfully penetrate the market, companies must communicate how their product or brand addresses this issue. Customer satisfaction is more important than ever.

 

If you are a business that is struggling to survive in the pandemic, then you might want to evaluate your current messaging and relationship to your target audience. Industrial design services can help secure your place in a competitive market by accommodating the consumer during a global health crisis. Here are the top ways to maintain customer loyalty and attract new leads, according to an industrial design company

 

Speak Out and Inform

 

While it is much more difficult to have interpersonal relationships with customers during this time, companies are still able to communicate their brand’s message through social media. It is more important than ever to curate the content that represents your company. Remember that, while it can be beneficial to follow relevant trends, it is also important to be authentic. Speak out on your industry and the news affecting your company. Inform customers of any changes to protocol and be empathetic to their reactions. Some things that you might use your platforms to convey are new COVID precautions, delayed shipping warnings, new charity partnerships, and the like. Make sure to emphasize the fact that your company is continuing to provide high-quality service for customers, despite the obstacles that have been thrown at all of us. 

Honesty is Key

 

It can be easy to get carried away with positives in order to make people feel better in a time of trouble. However, this is not the best way to establish customer trust and loyalty. Be transparent about the good and the bad. You may be struggling to keep your staff employed and your prices low during a time of economic uncertainty. Expressing some version of this to your customers will allow them to forgive you for making certain choices. When you keep customers in the loop, they will feel more confident in your ability to serve them now and in the future. 

Make Yourself Accessible 

 

In the past, businesses could get away with excluding certain individuals from their customer base, financially or otherwise. During a global pandemic, exclusivity equals a very small profit margin. This doesn’t mean that your target audience has to change but it does mean that you need to see who in your target audience you are neglecting to serve. Try to separate your assumptions from your concrete data. How are your services or products available to the market and is this a reasonable way to reach your target audience? The more barriers you identify, the more you can knock down to allow greater accessibility and leads. 

 

Be a Positive Force

 

The last way that you can serve your customers during this strange time is to have an uplifting message behind everything you do. Empathy can only go so far. If you want your customers to trust in your brand and your service, then you need to show them that you care. What extra steps are you taking to support customers and how are you contributing to our world? Maybe you are participating in a new charity, hosting a giveaway, or publishing an informative blog on your site. Whatever you choose, make sure that you are adding value to your customers’ lives. 

 

How an Industrial Design Company Can Contribute to the Success of Medical Devices

In the wake of global uncertainty and economic decline, businesses are feeling the pressure to develop the very best products for a shifting market. Outsourcing design to professionals like Designstein Studios, an industrial design company, has become common practice. Consumers are more discerning than ever, always ensuring that their money is being spent on quality products with a purpose. In addition to designing consumer products, industrial designers have entered into the current social climate through the design of medical devices. 

 

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In order to successfully design and develop medical devices, there must be an in-depth understanding of user needs and healthcare guidelines. When it comes to engineering and manufacturing the product, medical devices require a greater level of accuracy. Companies turn to industrial design services when they want to expedite the process of development. External design teams are skilled in collaborative work and understand how to tackle deadlines without sacrificing the quality of the design. Often, when utilizing internal resources, companies struggle to keep a project on track. It can be valuable, instead, to use in-house experts to represent the needs of the business when working with industrial design companies in California. They may serve as a point of contact from the earliest brainstorming process to the later stages of development.

 

Design work for the medical field requires a great deal of research, strategy, and evaluation. An industrial design company can help gather and synthesize the information on current technology and opportunities for improvement. For commercial devices, it is imperative that the design is optimized for mass production and distribution. In other words, the design team must consider access to raw materials and manufacturability. By hiring external designers, a company can shift over some of these responsibilities.

 

One difference between creating medical devices and consumer products is that there is a greater significance to errors with the first. In the medical field, malfunctioning or complicated machines can be life-threatening. At the very least, they can prolong treatments and tests, which can exacerbate other health problems. Medical-related design work must be cautious, precise, and resilient. Any failure to meet regulatory requirements will result in a loss of time and money. So, approval-ready designs must undergo a great deal of testing and evaluation.

 

Another way that medical devices are distinctly separate from consumer products is that they must be built to last. Consumer products, like cell phones or laptops, might be improved over the course of a few different models every year. In the medical field, that would be a waste of healthcare money. Medical devices should be optimized for long-term use and safety so that healthcare facilities can invest in one machine. Instead of replacing this device every year, healthcare workers can simply maintain it with updated parts and system upgrades.  

 

In the medical field, design work does not always have to tackle the most innovative technology to date. In many cases, companies are simply looking to improve old products with increased functionality, user-friendliness, and ergonomic shapes. However, the redesign must not lose the initial purpose of the machine or product and it must still follow healthcare compliance. External design teams can work with your company’s engineering team to ensure that designs are clean-cut and feasible. Whether you’re revitalizing x-ray machines with better technology or redesigning the surgeon’s mask, there is a great importance attached to everything in the healthcare industry. Ultimately, design for the medical field is attached to human preservation and resilience.

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