Updates from previous projects and informative articles.

Things to Consider in a Redesign Versus a New Product Design

Product designers work for a variety of industries, from consumer goods to medical equipment to military devices. Depending on the needs of the company, product design services may be hired to make a completely new design or redesign a product in order to fit certain requirements. The difference between a new product design and a redesign lies in certain considerations that will be weighed during development. Here are some of the ways that product design companies approach a new product design versus a redesign: 


New Design 


Designing a new product is, in many ways, more ambitious than redesigning an existing one. According to Designstein Studios, a product design and development company, it requires more patience and forethought because there is no guaranteed audience. Introducing a fresh idea to the market, without completing a good amount of research first, can lead to unsuccessful product launches and lost investments. Just because you have a good idea, doesn’t mean it will land. Product design services can help ensure that there is a market for your idea and that it is optimized to fully meet the needs of the target consumer. In order to translate a good idea into a feasible design, product developers must collect data and synthesize information in order to make certain decisions. What kind of technology is needed? What is a realistic price range? How will the user interact with this product and how will it solve a problem in their daily life? 


Once armed with concrete data about the existing market, product designers can start to outline the dimensions, aesthetics, and features of the new product. Typically, a design will go through a variety of drafts in order to ensure that it satisfies the projected buyer’s needs, the expectations of investors, and the logistics of production. Not only must the design look good and function well, but it must also be manufacturable and cost-efficient. New designs are challenging because there are no preexisting guidelines; however, that leaves all the more room for creativity and innovation.  




Approaching a redesign project is quite different from a new design because of one key factor: there is a history to look back on. Instead of completely starting from scratch, product developers must review the existing user base, competitor information, sales information, and other related feedback before they jump into the design process. During the development process, designers must also answer the question: why is this product being redesigned? There are a variety of reasons why a product might need an update. It could be that the technology is outdated, it has missing features, too many features, or it is too expensive for the target consumer. All of these reasons constitute a redesign. Essentially, a redesign project admits the necessity of the product while also admitting that it could be made more desirable (and therefore more profitable) if certain features or aesthetics were changed. 


Product designers can investigate the current flaws of the design as well as determine which elements to maintain in the new model. This kind of project may require more finesse when there are more expectations for the product’s functionality. However, the result of a new and improved design can be so rewarding once it hits the market and excites consumers all over again.

How Industrial Design Contributes to a Successful Product Launch

Orchestrating a successful product launch is not as easy as it looks. In fact, according to recent studies, ninety-five percent of launches are deemed unsuccessful. Why is this? Well, according to Designstein Studios, an industrial design company, the rate of success is largely tied to a brand’s commitment to planning, development, and execution. However, even with the most motivated product development team, sometimes ideas can get muddled or mishandled throughout the process.


Many businesses turn to industrial design services to boost their eventual product launch by executing these key development steps: 


Product Development Begins with Solving a Problem


When you’re designing a new product for the market, you must remember first and foremost that the goal is to fill a need that is currently unmet. This means innovation but it also means lots of market research. Industrial design companies in California consider products with regard to their current (or projected) demand and then work through engineering requirements, user safety, manufacturability, and performance characteristics amongst other things that make a launch more successful. If there is already competition, then your product must distinguish itself from the rest by proving that it is better at solving the consumer’s problem, both in functionality and aesthetic. 


Prototypes and Tests


Besides starting with a great idea, a successful product launch also depends on the amount of time that is spent on prototyping and testing to optimize a product’s capabilities. An industrial design company can better revise a design once there is a clear understanding of how it is working and not working in its current state. The worst thing you can do is launch a product before it is ready for the market. Tests should be conducted by field experts and the target customer should be involved in one way or another. Organizing a focus group can help you learn what your potential buyer wants from your product. This ultimately translates to how the product can sell better when it launches. 


Production Preparation


Once your product is fully optimized, it will enter into the manufacturing phase. You should keep in mind that marketing efforts will be involved throughout the development process in order to prepare your target audience for the launch of the product. Production, while not as exciting as the initial design and optimization of the product, is still a very important step that must be taken care of in order to ensure a successful product launch. There must be clear communication between manufacturing suppliers and partners in order to iron out any issues with the supply chain. This includes acquiring raw materials, production itself, packaging, staffing, and distribution methods. These logistics must be fully handled in order to have a smooth and successful launch. 


Product launches can take months or even years, which can be an investment in itself. In order to increase your chances of success, allow a bit of flexibility in the plans. Products should develop naturally, according to the needs of the consumer, and should not be forced on an unwilling market. Make sure to leave room for improvement and have an open mind when it comes to innovation.


Why Product Design Services Should Take a Human-Centric Approach to Design

As technology continuously improves, product design services are provided with the opportunity to create more advanced products with intelligent features and interfaces. However, this digital enhancement process is not always necessary to create a worthwhile, user-friendly product. Designers should remember that the main goal of product development is to create something that will solve a real human problem. People buy new products in the hopes that it will make their life easier or more enjoyable in some way. Impressive technological integration can be involved but is not the end all be all. 


When creating a new product or improving an old one, product design companies like Designstein Studios have a list of questions that they must answer when creating their prototype. Some of these questions include:


  • How is this product going to solve a real consumer problem? 
  • What differentiates this product from competing products?
  • Who is the target audience and what kind of features do they expect? 
  • Can this product be marketed effectively?


While many of these questions involve the direct engineering of the product, they also take into account how it will be received by the consumer. When looking at the perspective of the future potential buyer, a product design and development company such as Designstein Studios is taking a human-centric approach. This is essential to creating a product that will be well-received and useful on a day to day basis.


In some cases, the most technologically advanced product is not the most user-friendly product. This will largely depend on the demographic you are trying to reach and their current level of comfort with technology. In order to make an intuitive interface for your market, you must thoroughly research the average consumer and determine what appeals to their sensibilities. This will not only ensure that your product is purchased but it will also ensure that the product makes a significant impact on the consumer’s life and makes them willing to recommend this product or buy it again. When you have achieved a lifetime customer, then you have won. 


Product design services can save on overall production costs when taking a human-centric approach to design. This is a direct consequence of fulfilling the customers’ needs the first time around. When you consider every aspect of the product with a person in mind, then you avoid certain pitfalls and design errors that could cost you later, when manufacturing or selling the product. Here are 5 ways to tell if your product development process is centered on fulfilling human needs: 


  • Your conversations about the consumer outweigh your conversations about new technology. 
  • Product value is far more important than a multitude of features. 
  • You are constantly testing and reanalyzing to create the best user-friendly experience. 
  • You know how to make compromises when it comes to the finished product.
  • There is room for growth and improvement. 


Product design is (and always will be) about humans. So, no matter what digital advancements come up in the next few years, designers should always remember that products exist to make a person’s life better. Without people at the center of design, nothing can be marketed or sold. Human-centric design stimulates the economy and encourages a greater understanding of the human condition and how it can be improved. 

How an Industrial Design Company Can Enhance the Development of Medical Devices

The development of necessary equipment for the medical field can be trusted with the innovative skills of an industrial design company. When manufacturers follow the baseline prototype of a medical device, they miss out on the creative problem-solving attitude that a designer can contribute. Traditional makers are not as concerned with the intricate details that affect a product’s usability. They are more concerned with the engineering side, whether or not it works according to its specified goals. Industrial designers can bridge the gap between the available technology in the medical field and the needs of health care providers, in order to create fully-optimized medical devices.


The invention of user-friendly equipment is specific to industrial design companies in California like Designstein Studios, who understand that designing products for the convenience of the consumer is just as important as successfully engineering the actual parts. Designers can step into the product development process and improve prototypes with new concepts and interlinking features that promote ease of operation, efficiency, and accuracy. Once products are conceived with these features in mind, their value propositions skyrocket, without necessarily requiring higher costs in production. This makes it possible for sellers to distribute their products on a grand scale and effectively make a difference in the medical community. When a great idea can be marketed, it will reach a bigger audience and solve a greater number of problems. 


Industrial design services ask the right questions in order to enhance the safety and usability of medical devices. In other words, they narrow down their perspective. It’s easy to see the big picture of an idea, but how will that product affect the day-to-day life of healthcare workers, patients, and technicians? Will it be intuitive to use or will it complicate and confuse certain processes? Are there too many features? Not enough? Is it comfortable for the patient? Does it have a high enough rate of accuracy? All of these questions must be answered through the product’s features and functionality. Without this, the product cannot offer a feasible advantage to medical companies and their patients.


According to Designstein Studios, one of the leading industrial design company, the successful development of medical products (and products in general) requires a good deal of collaboration. From conducting the initial research to executing solution-oriented design, specialized teams can contribute their area of expertise in order to craft a fully-optimized product. Industrial design companies must encourage a diversity of knowledge in order to fulfill this multidisciplinary approach. Along with designing and engineering the product, companies must also consider the marketability of the device. Is it accessible to the target market and can it achieve branding influence in the medical field?


Industrial design for the medical field is one of the most essential processes to maintain in order to promote global health and wellness. By enhancing the performance of certain medical devices, a greater number of patients will have access to the most advanced treatment options. Healthcare professionals will also be able to streamline medical routines and focus their expertise on decision-making, rather than equipment-wrangling. Whether the equipment is going to be used for patient treatment or for testing, industrial designers can have a hand in improving the device’s overall functionality and accuracy. 

How Product Design Can Help Create a More Sustainable Future

Within the last decade or two, there has been a noticeable shift in the market toward eco-conscious living. According to the experts of product design services, the result of this emerging concept has impacted the entire product development process. Now that people are more educated on carbon footprints and overpopulation, the demand for environmentally friendly goods has increased. Fortunately, product designers have already started to prove that they are up to the challenge. 


Innovation, change, and optimization are a natural part of the work that product design companies like Designstein Studios do; so, creating more eco-conscious products for a more sustainable future is actually quite within the wheelhouse of these experts. However, the shift to make more sustainable designs still takes a great amount of focus and dedication. In many ways, product designers are responsible for initiating this change by considering how certain decisions get made. When you think about the creation of a product, from raw materials to manufacturing processes to packaging to its total life cycle, there are a lot of factors that can either support or threaten the end goal of sustainability. 


Product design services can follow through with eco-conscious designing through advocating for the use of green materials and creating products that minimize energy consumption and waste. By considering the overall well-being of the Earth, along with customer needs, a product design and development company can significantly raise their client’s value proposition and build a socially conscious reputation, which ultimately attracts consumers. Product designers can consider their product within each phase of its lifecycle: manufacturing, transportation, utilization, and disposal. There are concrete methods for improving these stages and it all starts by answering these questions: 


  • How much energy is required to collect the raw materials?
  • How much energy is needed to assemble the product?
  • How much energy does it take to transport this product to consumers or retail locations?
  • How much energy will the product consume during its daily/weekly/monthly/yearly use?
  • How much waste will manufacturing for this product produce?
  • Can the product be repurposed or recycled at its end of life?
  • Is the product biodegradable and, if so, how quickly can it break down?


In answering these questions, one can begin to consider how a product can be made more sustainable and how it can better attract eco-conscious consumers. Not every product will be perfect, but as long as some effort is made to improve the ecological impact of the product, then a business will be making strides in the market. Here are some actionable adjustments that can help keep products out of landfills and support a greener future: 


    • Cradle to Grave Thinking – This concept encourages designers to consider how their product can be transitioned after its first life cycle. Perhaps it can be recycled into a new device or used as fuel for something else. 
    • Design for Disassembly – This concept describes making something that can be easily disassembled for its components for recycling of different materials. It works hand in hand with cradle to grave thinking. 
    • Use Green Materials – Many plastics are filled with toxins that can pollute the environment as they decompose and others will not decompose for thousands of years. So, try to use materials that are non-toxic, not scarce, easily reproduced, fast to renew, and low waste.
    • Use fewer Materials – Lightweighting is a term that means making products with less material, thus “lighter.” This can have an overall positive effect on the environment. By reducing the number of resources consumed, less is being wasted. 


Innovations in Business Practices and Technology Impact Every Industrial Design Company

In the past 50 years, industrial design as an industry has experienced some significant shifts in terms of technology and practice. According to Designstein Studios, an industrial design company, the only real constant in design is innovation. People are constantly finding new ways of creating, sharing, and optimizing. 




Now, the modern-day designer is more than just a sketch artist; they must understand the context around their design: how it will be made, packaged, marketed, distributed. They must be great communicators in order to coordinate product development cycles with engineers and managers. They have to be open to learning and integrating new technology into their work. Ultimately, the designer must be a businessman as well as an artist and a tech wizard. 


Industrial design services have always been in the business of improving design aesthetics, functionality, and ergonomics. However, the invention of new materials and plastics caused a dramatic shift in manufacturing processes. Injection molding became a new method of making products in the 1950s and 1960s. 


In the 1980s, computer-aided design or CAD contributed to a significant evolution in workflow and daily communication. Finally, designers were able to accurately depict their idea and all the necessary information about it in one form. This helped streamline development and preserve the original design concept. Industrial designers secured a place right between engineers and marketers. 


Industrial design companies in California saw further technological shifts in the 1990s when pen-based systems allowed for designers to digitally draw in a more organic form. This became a mainstream practice in the early 2000s as the technology improved.


As computer-aided design became more advanced, the introduction of 3D modeling took the industrial design industry by storm. Now, designers are able to create a precise, fully-rotational rendering of their product which has all the specifications of the material, measurements, and functionalities in one program. It’s essentially a virtual prototype, without the hassle of making the physical object. This allows designers to better communicate their ideas to engineers as well as their client or investor. Now that 3D modeling has been optimized for product development, designers essentially have the whole world in their pocket. 


Experts of Designstein Studios, an industrial design company say that product improvement has become just as big a part of industrial design as product creation. Many businesses are turning to industrial designers to improve their value propositions and differentiate their brand in a global market. In order to meet this demand, designers are becoming fully-fluent in business strategies as well as artistic design. Creative product planning combined with a profit-oriented approach allows businesses to reach their end-goals and establish a positive reputation amongst consumers.


In a world saturated with information and technology, industrial designers have been fortunate enough to enhance their craft and broaden their range of expertise. When you hire an industrial design team, you are essentially hiring an artist, businessman, and tech aficionado all in one. As the world keeps spinning, designers will continue to evolve to fit the needs of the market and innovate to ensure the future is bright. 


Consumers are following certain trends when it comes to buying products in 2020, which has led to development adjustments by product design services.
Consumers are following certain trends when it comes to buying products in 2020, which has led to development adjustments by product design services.

Consumer Trends Shaping Product Design Services in 2020

One of the most consistent trends in the consumer market is that people want the newest thing. As technology advances and presents a greater opportunity for customization of features, product design services are better able to bridge the gap between consumer demands and company growth. Product designers are starting to notice the commonalities in successful products in 2020 and are following these trends to fulfill customer expectations. This strategy is the best way for companies to distinguish their brand as relevant and socially-conscious amongst their competitors.

Here are some of the most important trends for a product design and development company to consider in the following years:

Environmentally Friendly Products

It doesn’t take too much research into the current market to determine that consumers are far more environmentally conscious than they used to be. Recent studies have shown that forty-eight percent of consumers in the United States are aware of their carbon footprint and are trying to adjust consumption habits to decrease this negative environmental impact. Sustainable, eco-friendly goods are becoming quite popular, which is why so many brands are taking advantage of this current trend.

Wireless Technology

Wires are a thing of the past! In today’s market, consumers can’t wait to get their hands on all the wireless options: from headphones to cell phone chargers to computer mice. Nearly every device is required to have Bluetooth for this very reason. This kind of innovation is translating not only to entertainment and work but also to smart homes and cars. As of last year, nearly a third of the United States population uses a voice assistant on any of their devices. This is the technology of the future.

Health Conscious Products

Product design companies are not only thinking about making eco-friendly and wireless products, but they are also considering the recent trend in health awareness. Consumers are increasingly interested in having convenient and fun ways to check in with their health, from exercise trackers to meditation and sleeping apps as well as smartwatches. A recent study from this year showed that 1 in 5 adults in the United States wear a fitness tracker or smartwatch. Other products that are thriving in this time are at-home exercise accessories and equipment that offer smart high-tech features.

Pet Products

In 2020, it is not uncommon for a pet owner to spend more money on their pet than they do on themselves! Product design services are seeing a trend in upscale pet food, carriers, toys, and beds. It’s not uncommon to see dehydrated or freeze-dried dog food that is high in vitamins and minerals. There is also a rise in automated dispensers and mobile trackers for pet owners as well. The emphasis on keeping pets happy, healthy, and safe is what’s selling customers in this market.  And they’re willing to spend whatever it takes.

Sustainable Clothes

Along with desiring eco-friendly products, many consumers have called for sustainable clothing. Fashion is one of the biggest industries in our culture and yet it is also the third-highest polluting industry. Now that ethical fashion is in, more and more people are conscious of the brands they are supporting. Instead of buying from fast fashion corporations, many people are interested in local and eCommerce shops that emphasize alternative, recyclable materials. These brands are working to establish stylish items that will appeal to a customer’s aesthetic sensibility while still integrating a sustainable approach.

How COVID is Affecting Industrial Design Companies in their Projects and Workflow

Nearly every industry in the world is reacting and adjusting to the social, political, and economic changes in 2020. The impact of a global pandemic has drastically altered consumer habits, which in turn has made it necessary for product developers and designers to reevaluate the current climate. In order for an industrial design company to survive during these times, they must shift their strategies to reflect the evolving needs of the market. This includes refocusing development cycles on the production of COVID-related products and expediting workflow in order to meet consumer demands.

The growing need for face shields, masks, sanitation options, gloves, blood testers, and other medical-grade products has completely exploded the field of design and product development. Industrial design services are stepping in to offer their level of expertise to both large and small businesses in order to fill the need for these products. Not only do these products have a high demand, but they are becoming a necessary resource and security investment for nearly every citizen. Hospitals and other medical facilities, while a huge part of the market, are no longer the only institutions that require these products. The concept of personal health and wellbeing is now being marketed to everyone within the context of social distancing.

Industrial design companies in California now have more and more projects that relate to coronavirus protection and prevention. Stylish yet effective face masks with various altering features are entering into the market to target niche demands. For example, some masks are designed to have a removable filter while others have a bendable nose bridge to assist those who wear glasses. Cloth masks are being experimented with to present a better opportunity for comfort, flexibility, and breathability. From stretchy workout material masks to light t-shirt feeling masks, there is an option for every consumer. Other current design projects include: travel-sized hand sanitizers, sanitation wipes, no-touch door openers, and ergonomic face shields. In order to meet the demand for products like these, nearly every industrial design company is learning how to maximize efficiency in the workflow of these development cycles.

Other highly sought products that industrial designers are now focused on developing are those that make social distance-learning and remote-work easier. Technology has been the savior in all of this social upheaval, the one thing that has allowed people to continue working, learning, and communicating with others. Now that face-to-face interactions are limited outside of households, technology-assisting products are needed to make the at-home experience more fulfilling, more real. Industrial designers are focused on providing this emotional experience to the digital world and are integrating designs that simply make at-home life easier.

While many people are struggling in these uncertain times, there has been a huge effort made by industrial design companies to bridge the gap in consumer needs. Thanks to the available technology and insights into social climate, designers are able to create incredible products that are user-friendly, sleek-looking, and effective. With luck, these new designs will help people get through tough times and ensure that there is a brighter, fully optimized future ahead.

Utilizing External Product Design Teams in Your Product Development Process

Product design services focus on the elements of a product that will create an emotional connection with the consumer. This includes everything from features and aesthetics to functionality. All of these components make up the user experience and can make or break the success of a product. With a strong eye for visuals and a well-researched knowledge of the consumer, product designers can create something that will excite the market and outshine competitors. 

Companies may have brilliant mechanical and electrical engineers to contribute to a product life cycle; however, creative and manufacturable design is a necessary addition to making a highly successful product. Consumer-driven markets are fast-paced and ever-changing. This means that product updates, redesigns, and brand-new concepts are required in order to keep up. Product design companies take on the responsibility of providing a creative and logistically sound design so that firms can focus on other aspects of the production cycle.

In a world where digital intelligence has become more and more accessible, consumers are increasingly critical of and particular about the products that they buy. With the introduction of eCommerce, competition has reached a global scale for almost every industry. Now, businesses are realizing how important it is for their product to stand out in the market. Even for a local start-up, the opportunity to reach unexpected demographics is still quite reachable. A product design and development company can ensure that a concept can be executed with low-cost production and high-quality performance.

Production efficiency largely depends on a design being manufacturable to begin with, which is not as straightforward as it may seem. Product designers are trained in finding creative solutions to prototypes and constructing the overall concept in a way that will be attractive to customers. Whether you need to include certain mechanics or simply translate the value of the product through packaging, product design services can help manage the creative work. 

Product designers are skilled in molding a concept to your brand identity and every company needs to consider this in the product development process. How does a product fit the messaging of your business? How will it improve the lives of your target consumer? Many of these questions will be answered in the construction of the design. Merging the technical features of a product with an outer design that appeals to your target market is what product designers do best. This will allow big firms to manage the production processes a little more and focus on revenue trends. 

Involving an external product design company throughout the product development process prevents any one internal network from becoming overwhelmed with work. It also allows each section of the company to focus on their area of expertise, from engineers to managers to customer service reps. Product design is a detail-oriented practice that requires a good deal of knowledge and experience in many industries. In the end, outsourcing your product design can increase company throughput and sales, which allows your business to continue serving consumers in new, innovative ways.