Product design companies are always looking out for the “next new thing” that can wow consumers and the marketplace. Today’s market calls for developing original and innovative products more than ever because of the fierce competition many product innovators are up against.
Designing an Idea With Long-Term Success
When you achieve the perfect formula for an original and innovative product, you are not only nailing continued success, but also a competitive edge over your adversaries. For this reason, product design companies, like Designstein Studios, advice innovators to consider the influences that make an impact on their product originality, since it can potentially reflect on their profits and overall business stability.
How To Design A Product Customers Will Surely Fall In Love With?
It’s simple. If you want the end-user to fall in love with your new concept, connect to them through their hearts, not with their heads! An interesting study, co-written by a University of Illinois expert in new product development and marketing, found that product design companies which were able to relate to consumers on a more emotional level could lead to more original and creative results in product design.
This idea further utilizes the approach that puts you in the end user’s shoes for you to imagine how they would feel while using a product. It steers the inventor into a greater sense of empathy, which boosts creativity and, consequently, results in original product design. There are two ways in which the product designer can conceptualize how a customer would use a product that focuses on:
- How the end-user might use the product?
- How the product makes the end-user feel?
Where Do Designers Go Wrong?
More often than not, designers fall into the trap of wanting to create new products that solve issues more productively, effectively, and at a low-cost. That’s why many designers’ main goal becomes the utility of the product. Although Designstein Studios feel that this is also an important aspect, this goal has a limit to how far the product can succeed, since they are not considering how the product will make the consumer feel.
When designers begin to tie in what they believe, the consumer’s feelings will be into the product design, the empathy towards the consumer is more apparent, and is usually followed up with more out-of-the-box ideas. That’s the big payoff! Designstein Studios likes to imagine the end-user’s feelings to generate something more innovative, rather than just focusing on product utility. They also like to see innovators use a tender approach to create a better and more innovative product/s.
Ultimately, it is important to look at things on a bigger picture to find inspiration and reform. Examining all aspects of what your product can do for your customers, and what your customers will go through when using your product is what is going to make or break your innovation. Is your design a humdrum product that consumers are just going to forget after a few months, or will it stick around for the long haul? Let Designstein Studios take a look at your product plans and help you make your idea a winning solution for customers around the globe.