Are you a company with an existing product that was once successful with your customers, but because of competition, modernization, and changing trends it isn’t impressing your clientele anymore? If yes, you can stop biting your nails over it because Designstein Studios can provide product design services that have a customer-centric approach.
What Is a Customer-Centric Approach?
Well, it is kind of taking the old-school way of designing a product and putting it in reverse. You see, traditionally a product is made in a ‘top-down’ approach. The inventor has an idea, takes the concept to a product design services company to help get it developed, and then sells it to the masses.
To put it really short and sweet, the ‘top-down’ method is a more “I know what will make your life better and easier” approach. This does work for many new and ingenious ideas. However, if you already have an existing product, that was at one time selling like hotcakes, and now you can’t even give it away, it might be time to change things up.
So, as we mentioned before the customer-centric approach is the opposite of the conventional design method. Therefore, what goes up, must go down. An alternative to product design services is the ‘bottom-up’ approach. This design thinking style first talks to the people to uncover what they want, then while using this information you got from conducting your vox pop you can redevelop your existing product with input from a product design services company.
How Can A Product Design Company Help?
Previously, the movement was more to create a product or introduce a new way of doing things, and then demonstrate to the end-users how these solutions will fix their problems. However, design thinking involves uncovering the real (not perceived) issues, then creating user-friendly resolutions.
A product design company can help you gain greater understanding and empathy on what your customers are crying out for. Designstein Studios have many innovative and effective solutions to solve your clients’ needs. When you manage to get down to the brass tacks into your customers’ needs and wants, Designstein Studios can create solutions which will rattle up your competitors while charming your existing clients and attract new ones too!
What Happens After The Product Design Phase?
The customer-centric approach allows you to not only put your finger on business opportunities but also business threats, then metamorphose them all into business strategies, which can help you overcome obstacles and make progress towards your business. Nonetheless, this calls for an openness to new ideas and not being afraid of change.
After you have achieved success, it doesn’t mean you can sit back and enjoy the fruits of your labor. Designstein Studios believes that design thinking has another and final stage which involves returning to the problem and confirm whether you are genuinely focusing on the initial target and if more enhancements are possible.
This last stage is a continual process for ongoing improvement, which echoes the first stage – paying attention and listening to your product’s end-user. Designstein Studios will help you resolve and understand product design problems to produce unique, innovative design-thinking solutions for your new and existing products.