Though some companies might not take the time to think about it much, there is a connection between business strategy and product design. That is because, when your business hires a design company, their team must study the market into which you are trying to introduce your products.
It’s true that you can discount the advice of your product design company and simply use them to develop a working prototype for you or focus on the packaging of whatever you’re about to bring to market. The smartest businesses, though, rely on product design companies for their expertise in many more areas than this.
Why Partnering with Product Design Companies is to Your Benefit
It makes sense for you to engage a product design company that has extensive experience creating products within your particular niche. That is going to be true regardless of whether you’re designing medical supplies, toys, gardening tools, or anything else you’d care to name.
Because the company that you hire has extensive knowledge of your niche, they’re going to understand not only how to do things like create prototypes. They can also advise you about a price point at which you might want to offer your product. They’re going to know what the competition is doing, and how they’re marketing their offerings. They’ll know what kind of sales pitch you can make to distributors that is likely to be met with a positive reaction. They can even have harder conversations with you, like whether you should abandon a project if it isn’t feasible for logistical reasons.
It’s true that you don’t have to use product design companies in this way. In essence, they’re supposed to be there for the design process, bringing a product from an idea to a blueprint, then on to a working prototype, and eventually to the point that it can be mass-produced and sold on a wide scale. These are the traditional purposes of such companies, but if you’re a savvy business owner, you’ll understand that you can get more out of them if you’re willing to open yourself up to suggestions.
If you feel confident that you have a strategy planned out for every aspect of your product’s creation and distribution, then go ahead and implement it. If you want some advice, though, think about talking to the individuals who make up your product design company. They’ve been through this before, and you can tap into their well of knowledge on the way toward producing a bestseller.