Whatever it is you’re making, from vehicles to teddy bears to melon ballers, you want them to be well designed and manufactured, priced competitively, and ultimately, you are looking for market penetration. Every part of that process needs to be accomplished without a hitch, because if you get stuck on one of the steps, then the whole system breaks down. That is not hyperbole. If a product is poorly designed, then it is not going to be up to par once it is manufactured. If it hits the market and it is inferior then not only are people not going to buy it, but your company is also going to earn a negative reputation. They say there is no such thing as bad publicity, but if your name is associated with a shoddy product, then it’s better that no one knows who you are at all.
Product design companies exist so that the scenario mentioned above never takes place. They assist with every aspect of the process by which products end up in the marketplace. That includes product design, creation, and testing of prototypes, mass production, packaging, and distribution. Let’s look at what some product design companies say is the surest recipe for success.
The Value of Simplicity
Would you be surprised to learn that some companies value simplicity above all else when it comes to product design? That might seem counterintuitive because you could be thinking that your product is bound to do better once it is on the market if it has every possible bell and whistle attached. But when it comes to the design portion of the process that is so vital, many product design company employees insist that functionality and simplicity are much better at conveying the point of a product and why someone should buy it.
A product should deliver a message instantly: what it is for, and why someone should purchase it. There should be no ambiguity there. Messaging, packaging, and product should scream functionality. That does not mean that the product has to appear drab or boring. It simply means that people appreciate memorable communication, and products and packaging should be designed with that in mind.
The best products are the ones that immediately showcase their advantages over the competition. A shopper should be able to look at a product and see without question why it would be to their benefit to own one. All of the phases that it took to make that item real are all the steps with which product design companies can help inventors, and the evidence of them should be visible in the finished product.
If what you see on store shelves are poor packaging and second-rate functionality, then the fault lies with both the product design company and the inventor who didn’t do the research necessary to hire the best in the field. Don’t make that mistake. You want your name attached to something in which you take pride, and that means hiring a product design company that can render excellence in every step of the creative process.